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Truly Hawaiian lands its first BIG gourmet grocery chain account

Our first cutting took place on April 10, 2009.  Within two weeks we had a deal to begin selling our sauce.  The Fresh Market (based in Greensboro NC, with over 90 locations in the eastern US and as far west as Louisiana and Illinois) would become the first store to carry Truly Hawaiian Teriyaki Sauce.
In [...]

“If you sell it, I’ll be your first customer!”

That has been a common refrain from our friends over the years as we gave away our family Teriyaki Sauce as gifts during the holidays.  It wasn’t until December of 2008 when we finally began taking them seriously.
I’m not sure there was really an exact “Ah Ha” moment, it just sort of developed as my [...]